Image360 Rochester

About Image360 Rochester

Image360 Rochester, on Lexington Avenue and locally owned by Nick Hatcher, is a full-service signs and graphics company whose vehicle work sits inside a bigger idea: one visual identity carried from a building's front door to the fleet in its lot. On the vehicle side it does full and partial wraps, lettering, magnets and fleet graphics; around it, lobby signs, dimensional letters, wall murals, window graphics, and the directional work most shops never touch. That directional work is the distinguishing part, because it is regulated. Wayfinding systems, directory boards and ADA signage are not just printed and stuck up: ADA signs carry legal requirements for tactile lettering, Braille, contrast and mounting height, and exterior signage runs into local sign codes and permits. A shop that handles this every day can steer a business through the rules rather than leave it to find out at inspection, and it brings that same discipline to a fleet: consistent, legible, on-brand vehicle graphics that match the storefront they represent. For a business the appeal is a single partner from concept to installation. The same team that designs a lobby wall and a wayfinding scheme also letters the vans, keeps the artwork on file for the next vehicle or location, and installs it, so a growing company's third van and second office still look like the first. Experiential graphic design carries it further, turning a lobby or corridor into a branded environment that tells the company story, the same intent that puts the logo on the vans in the lot. Image360 serves Rochester, Monroe County and the Buffalo metro, locally run with a national network behind it.