Proformance Industries

About Proformance Industries

Proformance Industries is a wheel and finishing specialist on Plain Avenue in New Rochelle, the shop Westchester enthusiasts and body shops alike send wheels to when a rim is bent, cracked, or simply due for a new color. Structural and cosmetic wheel repair is the core of the business, done entirely in-house, and the distinction between the two is the whole point: a scuffed lip is a cosmetic job, but a wheel that took a pothole hard can be knocked out of round or cracked, and that is a safety repair, not a paint job. The shop straightens bent rims back to true and repairs cracks, then refinishes, so a wheel that came in wobbling leaves both straight and looking new. Finishing is where Proformance goes further than most. A downdraft spray booth handles the liquid finishes a powder line cannot, namely candies, pearls, and custom matte shades layered over a base coat, while a full powder-coat facility bakes on the harder single-shell finish that stands up to brake heat and curb contact. Owners choosing between the two get an honest read on which suits the wheel and the look rather than a one-size answer, since a candy pearl and a matte powder are different processes with different strengths. Refinishing a wheel is less forgiving than painting a body panel, because a wheel lives in brake dust, road salt, and curbing range, and any thin spot in the coating is where corrosion starts. That is why the shop strips a wheel completely before it recoats, rather than laying color over a tired finish, and why the powder or the candy goes on in even, fully cured layers. On a restoration the same discipline runs down to the metal itself, blasted back to bare material before anything is built back up. The tool that sets the shop apart is mobile dustless blasting. Traditional dry blasting and aggressive sanding generate heat that can warp thin alloy and body panels; dustless blasting drives abrasive media in a stream of water, stripping old powder, paint, rust, and corrosion cool and clean without distorting the metal underneath. Because the rig is mobile, the shop can bring the process to a job, a set of wheels, a piece of equipment, a restoration project, that cannot easily come to it. Between the auto customization finishes and the blasting, Proformance handles work that ranges from modern cars and exotic supercars to classic European and American muscle, and even motorcycle swingarms and wheels. State-of-the-art fabrication tools extend the shop into body and restoration work, repairing, restoring, customizing, and modifying pieces a wheel-only shop would turn away. That breadth, straightening a rim, blasting a part clean, coating it in a custom finish, and fabricating a repair, is why the shop's name turns up in enthusiast forums and on other shops' feeds crediting Proformance for the wheels behind a finished build. New Rochelle sits at the lower edge of Westchester along the Sound, and the Plain Avenue location keeps Proformance within easy reach of the city, the county, and the Connecticut line just up I-95. For owners who care about the corners of a car most shops treat as an afterthought, it is a specialist worth the trip.